Netflix Continues Streaming Domination
According to a new Ofcom survey, digital giant Netflix is still the most dominant internet streaming force in the UK.
While the online on-demand provider reaches 4.4 million households (16%), an increase from 2.8m a year ago, its closest rival Amazon Prime Instant Video is way behind with only 1.2m.
Amazon – which recently made the huge signing of the BBC’s former Top Gear trio – unfortunately had the same figure this time last year and then even declined, reaching only 1m UK homes by Christmas 2014. Its downslide has been attributed to its branding transition from Lovefilm initially; however, the service is gradually winning customers over again.
And more research within the Communications Market Report – for which Ofcom drew survey data from various reports – shows that less than one-third of subscribers to both services watch original series (such as House of Cards and Orange Is the New Black) via these streaming platforms, suggesting streaming service domination could change drastically in the coming years.
However, in contrast to both of these, the BBC iPlayer remains the largest video on-demand provider overall with 31% of adults in the UK having used iPlayer over the past 12 months, with on-demand viewing making up 8% of total viewing for British adults.