Netflix to Dominate Aircraft Entertainment?
The days of suffering through yet another re-run of The Big Bang Theory are over as streaming giant Netflix opens up about its plans to distribute its content as in-flight entertainment on aircrafts.
The company’s designs for dominating the skies with it’s own on-board entertainment options has come after they were forced to again defend their decision not to incorporate offline viewing into their service. Instead, the popular content server will look into squeezing the whole of Netflix into a box to make content accessible in at least one Wi-Fi-free environment – aircrafts.
In conversation with Digital Spy, Netflix’s Chief Produce Officer Neil Hunt said: “We have no plans for an offline mode.
“I think it’s far more important to solve the problem of how do you distribute content on an airplane.”
Hunt then went on to tease how there are two avenues the company could pursue to push through a new era in in-flight entertainment.
“We are seeing the next-generation of Wi-Fi in planes, so that’s a direction,” he explained. “The other direction is that we can fit the whole of Netflix into a box that’s this size [about 1 square foot], that can fit on a plane, so why not pursue that?
“Instead of having their existing rack of equipment that shows the crappy titles that you typically find on a plane, let’s put Netflix on there instead, or as well.
“I think we can do that. I think we could deliver a really compelling experience on a plane.”
However, before we start rejoicing over the amount of House of Cards we can fit into a transatlantic flight, this plan is very much hypothetical at this moment in time, with Hunt stating that it is “very theoretical at this point.”
He continues: “There’s always discussions going on at different levels, but we’ve got no specific plans to discuss at this point.
“It won’t happen this year or next year, but I don’t think it’s actually that far way, and that’s a more interesting direction that is more sustainable than the download model.”
So no offline viewing, but a potential flight service? We’ll take that Netflix, for now.