Former Apprentice star Nick Hewer suggests the series is a fix
Lord Sugar’s former aide Nick Hewer has reportedly suggested The Apprentice chooses candidates based upon their appearance.
The television presenter and former PR consultant told The Sun that bosses at the Beeb made suggestions on who ought to be eliminated on the show based on physical appearance.
He said: “I say to [Lord Sugar], ‘Oh, by the way Alan, the blonde: he or she is as thick as a fridge door, and I urge you with every fibre of your being, get rid of them, because they’re going to let you down’.”
“And the producers will say, ‘Do you think you could find it in your heart to not get rid of the blonde just yet?'”
According to Hewer, it wasn’t just during the elimination process that producers stuck their oars in. Reportedly, the selection process was also based upon the candidates’ looks.
Hewer said: “There was a time when all the young ladies who came on wore black pencil skirts and very high heels, with their hair done up in a chignon.”
“You might say, ‘Are these the brightest people with the best prospects?’, and I would say, ‘No, not necessarily’.”
“If you really got the brightest kids the danger is that no-one would understand what they’re doing. What would happen – because this is how it happens – is it would be on BBC 14 at 3am, with six viewers, and the commissioning editor would be taken out of his office, led by the elbow to a brick wall, where he would be machine gunned.”
The BBC were quick to refute the claims made by Hewer, telling The Sun: “All firing decisions throughout The Apprentice are down to Lord Sugar’s own judgement, and solely based on his opinion about who he believes should be fired after every task.
“The Apprentice is a serious business reality series; the winner will be in partnership with Lord Sugar and therefore needs to have the relevant credentials.
“References are checked for business and education credentials and a business consultant is involved at audition stages. In addition to this, Lord Sugar sees the CVs during final selection process. To say that candidates are chosen purely for their looks or single lines on their CV is not true.”